Remember the Ice Bucket Challenge? Or the Harlem Shake? Planking? Lip Dubs?
In this latest viral video genre, groups of people are gathering and freezing themselves in place, often in elaborate poses and scenarios, as one camera-toting person walks through the scene to zoom in on the details. As is often the case, teenagers are leading the way.
Many of the videos are set to the song “Black Beatles” by Rae Sremmurd, making it the unofficial anthem of the meme. (The rap duo recorded its own version of the challenge at a concert last week.)
It’s goofy, it’s creative, it’s innocent fun. That means we must turn to the inevitable question: Now that there’s a good thing, how long until adults ruin it?
We regret to inform you that the Olds have already discovered it. Look no further than the fact that it’s been written up in Newspaper Post (sorry), and the Fox N.F.L. Sunday pregame show and the S.E.C. Network performed their versions on TV this weekend. It surely won’t be long until marketers get approval to create their own.
While it’s still fun, there are countless videos to watch if you search for #MannequinChallenge on Twitter. Below is a collection of the more interesting ones, including some N.F.L. and college football teams that celebrated victories this weekend with their own takes.